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Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media is a business marketing book aimed for any company c-suite, executive & senior level management as well as both accomplished and novice marketers who want to learn the ins and outs of being successful with marketing plans that involve social media.
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  • Just Because They Liked You, Doesn't Mean They'll Convert September 21, 2011
  • Search Optimization Is Still Part of Social Media Marketing August 31, 2011
  • Don't Ask People to Like You, Give Them a Reason to Like You August 10, 2011
  • People Want to Connect With You, Not Be Marketed to July 20, 2011
  • The Evolving Worlds of Social Media and Mobile Marketing June 29, 2011

Posts Tagged ‘measure social media tactics’

Marketers get attached to tools, tactics, sites and cool new things.  Sometimes those cool new things aren’t the best thing for your social media marketing strategy, but how do you know and what do you do if they aren’t? It’s pretty tough unless you put somethings into place like measurable goals, metrics and monitoring.  You also have to have an open mind, to not get attached to tactics that are within your strategy.

Today’s 45 Social Media Insights In 45 Days features chapter 14 which is “Don’t Be Afraid to Throw Out What Isn’t Working” that’s in the book Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media.  Today’s three insights that are covered in our video tips are:

  1. Monitor, Monitor, Monitor
  2. Measure
  3. If It Isn’t Working, Just Stop!

Full video transcript after the jump…

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