About The Book
Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media is a business marketing book aimed for any company c-suite, executive & senior level management as well as both accomplished and novice marketers who want to learn the ins and outs of being successful with marketing plans that involve social media.
Order The Book
RSS Li’s Articles on ClickZ
  • 10 Research Tools for Social Media Strategies February 23, 2011
  • Integrating Offline Marketing With Social Media February 2, 2011
  • 5 Tips for Optimizing and Integrating Your Social Media Content January 12, 2011
  • Who Owns Your Company's Social Media Strategy? December 22, 2010
  • Why Reviews Matter, Not Just in Social but in Search Too December 1, 2010

Posts Tagged ‘cookie cutter approach’

No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too?  Are we really the same if we are competition?  Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and implementing marketing tactics in social media, especially successfully.  In chapter 12 of Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media we’re focusing on understanding that just because one company is doing something in social media doesn’t mean that you should be too.

The three high level tips for today’s chapter, chapter 12 “Every Business is Different” are:

  1. There’s No Cookie Cutter Approach
  2. Listen to Your Customers
  3. Brand Loyalists Can Make the Difference

Full video transcript after the jump…

Read the rest of this entry »

Engage & Interact
  Become a Fan of the Book  Connect with Li on LinkedIn  Read the Blog Feed in Your RSS Reader