Li’s Articles on ClickZ
- 10 Research Tools for Social Media Strategies February 23, 2011
- Integrating Offline Marketing With Social Media February 2, 2011
- 5 Tips for Optimizing and Integrating Your Social Media Content January 12, 2011
- Who Owns Your Company's Social Media Strategy? December 22, 2010
- Why Reviews Matter, Not Just in Social but in Search Too December 1, 2010
Posts Tagged ‘cookie cutter approach’
No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too? Are we really the same if we are competition? Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and implementing marketing tactics in social media, especially successfully. In chapter 12 of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media we’re focusing on understanding that just because one company is doing something in social media doesn’t mean that you should be too.
The three high level tips for today’s chapter, chapter 12 “Every Business is Different” are:
- There’s No Cookie Cutter Approach
- Listen to Your Customers
- Brand Loyalists Can Make the Difference
Full video transcript after the jump…
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Engage & Interact
