Li’s Articles on ClickZ
- Don't Ask People to Like You, Give Them a Reason to Like You August 10, 2011
- People Want to Connect With You, Not Be Marketed to July 20, 2011
- The Evolving Worlds of Social Media and Mobile Marketing June 29, 2011
- 4 Ways Video Can Help Your Social Media Marketing Success June 8, 2011
- Location-Based Marketing: The Convergence of Social and Mobile May 18, 2011
Posts Tagged ‘ask the audience’
Chances go by every day to turn pissed off customers into raving fans, and companies continually miss these opportunities because they are very fearful of the answer to “Why Don’t You Like Me?”. Actually, lets face it, everyone doesn’t want to hear about all of their flaws, so it is just common nature.
Chapter 32 “Ask the Audience” in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, explores reasons why and how you should go about asking the audience questions. If you are going to be successful in social media marketing you’ll have to break out of that mold of avoiding asking why, and start asking it and truly listening to the replies. What will happen when you do and actually act upon those reason will surprise you, you just might find yourself with a few evangelists on your hands.
Today’s three high level tips are:
- Don’t Avoid Why They Don’t Like You
- Ask How You Can Improve
- Give Credit Where Credit is Due
Full video transcript after the jump…
