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Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media is a business marketing book aimed for any company c-suite, executive & senior level management as well as both accomplished and novice marketers who want to learn the ins and outs of being successful with marketing plans that involve social media.
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  • Integrating Paid Ads With Social Media Effectively April 12, 2012
  • How Small Businesses Can Integrate SEO Into Their Social Media Efforts March 15, 2012
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  • Where to Begin With Integrated Marketing for Small Business Owners January 19, 2012
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Archive for the ‘Speaking: Conferences & Events’ Category

If you happen to be at Social Media Plus today and have some time, feel free to stop at the Serengeti Communications booth and say “hi!”, come and learn about Social Snap, or come to my session at 4 p.m. and introduce yourself! In the mean time, here’s today’s edition of 45 Social Media Insights Over 45 Days.

Today’s Social Media Insight is all about chapter 38 in the book Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media which is all about Aligning Your Offline Strategies with Your Social Media Strategy.  This means your traditional marketing efforts need to work hand in hand with what you are planning to do in social media.  In today’s word, neither of these efforts can operate in a vacuum anymore.  Today’s three tips are:

  1. Social Media Doesn’t Happen in a Vacuum
  2. People Consume  Media in Many Different Formats
  3. Your Offline Events Can Matter Online

These tips can give you a glimpse into this rather complex issue, the full chapter in the book dives deeper into the overall subject.

Video transcript after the jump…

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Social Media Plus LogoI’m pretty excited for the upcoming Social Media Plus conference happening in Philadelphia this coming week!  Social Media Plus is happening at the Pennsylvania Convention Center.  This event is pretty unique in that it’s got four very distinct tracks that haven’t really been focused on by any other conference before:

  1. Executive Level
  2. Human Resources
  3. Information Technology
  4. Sales & Marketing

Along with 4 great tracks, there’s a bunch of great speakers in the line up and fascinating topics.  In fact a few of the companies I highlight in my book, Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media will be there, including Frank Eliason from Comcast.  All the speakers have a wealth of knowledge that they’ll be sharing on all different topics that fall within the tracks.

My colleague and coworker from Serengeti Communications, Beth Harte, and I will both be speaking.  Beth is speaking about Social Media for B2B Companies.  My topic is Search & Social:  What’s the Link?  I’ll be highlighting a bunch of tips, facts and information about how Social Media Marketing and optimizing for Search Engines are linked, it’s a lot more than securing your social media accounts!

Beth and I will also be at the Serengeti Communication booth on the expo hall floor with information on our new tool Social Snap, which is a dashboard that enables companies to get a 360 degree dashboard view of their social media marketing strategies.  We’ll also be signing up beta testers for the tool prior to the tool’s full release in August 2010.

So stop on by and say hi and register to win a free copy of my book which will be sent to the winner when it ships after June 24, 2010!

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