About The Book
Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media is a business marketing book aimed for any company c-suite, executive & senior level management as well as both accomplished and novice marketers who want to learn the ins and outs of being successful with marketing plans that involve social media.
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  • Integrating Paid Ads With Social Media Effectively April 12, 2012
  • How Small Businesses Can Integrate SEO Into Their Social Media Efforts March 15, 2012
  • Integrating Email Marketing for Small Businesses February 16, 2012
  • Where to Begin With Integrated Marketing for Small Business Owners January 19, 2012
  • People Want to Connect With You, Not Be Marketed To December 28, 2011

Archive for the ‘Social Media Marketing Education & Degrees’ Category

Are you looking to enhance your marketing education?  Want to get into the nuts and bolts of what all this Social Media Marketing “stuff” is all about?  Well, if you are in the New York, New Jersey or even Pennsylvania area, I might have the ticket for you!  The Rutgers Mini MBA Program is offering an accelerated Social Media Marketing Course from December 6 through 10, 2010, on the Piscataway campus.

While this class is near and dear to my heart, because I teach one of the classes and the Social Media Marketing Book I wrote is part of the curriculum, I truly believe that this course is something that is worth the investment of time and money if you want to take your career to the next level in online marketing. My fellow colleagues and friends such as Cindy Krum (author of Mobile Marketing: Finding Your Customers No Matter Where They Are), Greg Jarboe (author of Video Marketing an Hour a Day), and Matt Bailey are just a few of the professors in the curriculum.

The Rutgers Mini-MBA program is designed for executives or professionals working in marketing, advertising, branding, communications, or sales as well as individuals seeking to use social media to further their careers. Participants receive a certificate at the completion of the course and those passing an optional exam earn three credits toward a full-time MBA degree.

All of the students enrolling in the Social Media Marketing Course will receive Apple iPads. Now, you can learn social media marketing without a tablet computer, but a couple of iPad apps are an integral part of the 30-hour Rutgers Mini MBA Program which provides new career skills in a field that is defined by social media technology and change.

As Eric Greenberg, the Faculty Chair of the Mini-MBA: Social Media Program at the Center for Management Development (CMD), says, “A paradigm shift in marketing today stems from technology advancements that are producing a new class of super-informed, highly empowered consumers. As products like tablet computers increasingly shift people away from traditional media and untether them from their office and home PCs, marketing professionals at all levels are seeking to update and refresh their skills sets to stay current.”

Greenberg adds, “From Facebook to LinkedIn, Twitter and YouTube – firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge.”

The cost of the Social Media Certificate Program is $4,995, which includes all instructional materials on a pre-loaded Apple iPad and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. This Social Media Certificate Program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits.

The course is limited to 30 students. Space at local hotels will be available for those requiring overnight accommodations, including international participants. A 12-week program (one evening per week) will be held on Tuesdays, 6:00 – 9:00 p.m. starting in February 2011. For more information, contact Greenberg at 732-445-5639, or go online to the Center for Management Development.

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