Li’s Articles on ClickZ
- Geo-Social Networks - A Local Business' Best Friend March 16, 2011
- 10 Research Tools for Social Media Strategies February 23, 2011
- Integrating Offline Marketing With Social Media February 2, 2011
- 5 Tips for Optimizing and Integrating Your Social Media Content January 12, 2011
- Who Owns Your Company's Social Media Strategy? December 22, 2010
Archive for the ‘45 Insights In 45 Days’ Category
What do you get when you cross an application for a smart phone with a social media community with a rabid following? A community that has no need for a web browser to find places to eat! Yelp & OpenTable, according to Fortune, have just joined forces to allow Yelp’s community to make reservations via Yelp. This means if you are using the Yelp application on your smart phone (they have apps out there for just about every smart phone available), you can now use OpenTable through that app.
Yesterday I talked about “It’s Not Just the Web Browser Anymore” which is chapter 42 in the book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. The book dives into the reasons why social media marketers or marketers dipping their toes in the social media marketing pool need to think beyond IE Explorer, Firefox, Google Chrome, Safari or Opera. Each day social media communities are looking to connect their members together when they are away from their computers.
Even eReaders are starting to become a place for marketers to consider. If I had a Kindle, (I don’t, I have a Nook) I could order groceries, or even the Old Gringo Cowboy Boots I wanted, not just books. On my Nook, I can browse other websites, and if Barnes & Noble sold other things, I could likely order those too. All this without IE Explorer.
Everyday new applications are being created for smart phones, eReaders and other gadgets that don’t need to be tied to a computer. Everyday this opens a new channel that people can connect to social media communities. Do you know how to plan for this in your social media marketing strategy?
From smart phones to desktop applications, social media users are no longer tethered a web browser anymore to access their favorite communities. From blogs to geolocation communities, member can access their networks through a variety of different portals, gateways, and channels to connect, share and engage. The times have changed, no longer is it just the web browser marketers need to keep an eye on and plan for, it’s a lot of different venues of communication.
Chapter 42 “It’s Not Just the Web Browser Anymore” of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, talks about this subject at length and gives you in-depth information about what you need to keep in mind when you are planning for your engagement in social media communities. Today’s 45 Social Media Insights Over 45 Days high level tips are:
- Audiences Consume Media in Many Different Ways
- Smart Phones, They Matter Now
- Desktop Applications Serve Up Content
Full video transcript after the jump…
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Whenever you step foot into a social media community and build a profile, one of the first things most profiles will ask you to add is a photo, icon or avatar to help people identify your by. Since you don’t have the luxury of being physically face to face with the people in the community, this is the way people will identify you. Usually it’s by your avatar or icon that you are using to represent who you are. Sometimes it is by your moniker, for example a lot of people know me as “storyspinner” – especially on twitter, I’ve had that online moniker for nearly 20 years now. However because I also use a photo of myself as , it makes me more readily identifiable when people meet me at a conference or event. They can trust that the picture is me and a clear representation of who I am.
In our series 45 Social Media Insights Over 45 Days, today’s topic is all about the trust of Icons & Avatars. It’s how audience come to trust you when you engage with them in communities. It’s how you become identified, especially if your handle or moniker doesn’t make sense, is hard to pronounce or worse yet, hard to remember. People will refer to you by what your icon or avatar is. This is why it’s so important to think before arbitrarily choosing an icon to represent yourself. Following these three tips from chapter 24 in Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media can help:
- Choose Your Avatar Carefully
- People Remember Your Icon
- Don’t Be Afraid to Have Fun
There’s a lot more in the way of guidance for choosing an avatar or icon in chapter 24, so make sure you order your book today so when it ships you can get the rest of the tips on choosing the right icon to represent you in the social media communities.
Full video transcript after the jump…
I hope everyone enjoyed their Memorial Day Holiday if you were in the U.S., it’s a sign that Summer is just around the corner! We took the day off yesterday in the 45 Social Media Insights Over 45 Days series, so we’re picking up with Chapter 7, Bring Legal in Early, from the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media.
Everyone tends to cringe when they think about having to deal with their legal team. Either it’s because of money or its because they fear that the legal team is going to squash every idea they put forth. Keep in mind, your relationship with your legal team doesn’t have to be a dreadful one, actually it should be a helpful one.
Think of it this way, they can save you a lot more money if they help you out in the beginning, rather than having to pay them to help you out of a crisis situation someone on your social media marketing team created by saying something that they shouldn’t have (had legal told them not to in the first place). They can also be instrumental in finding ways around those sticky situations that will keep you from landing in a cauldron of hot boiling water.
There’s three tips highlighted in today’s video here on SMMarketingBook.com, but keep in mind, these are merely three tips, highlighting a chapter full of information about how to use your legal team in the most efficient manner to help your social media marketing strategy be successful.
- Teach Your Legal Team About Social Media
- Let Your Legal Team Know Your Goals
- Let Them Help You With Your Contingency Plans
Full video transcript after the jump…
This Sunday’s edition of 45 Social Media Insights Over 45 Days brings us a look at Chapter 35 in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, which is The Difference Between Buzz Monitoring & Audience Research for Social Media. You may think they are one in the same, but both of these can bring you back very different information. You actually need both of these to have a successful social media marketing strategy too.
The three high level tips that I have for you regarding the differen between buzz monitoring and audience research are:
- Buzz Tells You the Where, the When, and the What
- Research Can Payoff
- Understand that It Is Listening versus Hearing
These are three really quick tips regarding this, and this particular subject is a pretty deep one to get into. In the book I dive into a lot more than what this short three minute video delivers.
One Programming Note: Due to the holiday (Memorial Day) there will not be a video for tomorrow, but stop back Tuesday where we’ll pick up with another chapter in the book!
Full video transcript after the jump…
This weekend marks the start of summer! Parties, cookouts, celebrations, fun at the beach a lot of social activities and a lot of fun. I thought it would be appropriate to make today’s chapter highlight from Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media be chapter 41, In Order For It to Work, You Need to be Social.
Unless you are actively out in the social media communities actively engaging, sharing and conversing your social media marketing strategy is going to flounder and eventually fail. Just like at any of the fun parties or things your going to be doing this weekend, unless you actively engage with other people, you aren’t going to have as great of a time as you could have if you “shared” your fun with others. Today’s 3 high level tips for the 45 Social Media Insights Over 45 Days series are:
- Just Because You Built it Doesn’t Mean They Are Going to Come
- You Can’t Just Set It and Forget It
- Don’t Just Lurk
Full video transcript after the jump…
Today we’re talking all about YouTube. That’s right, YouTube is actually the 2nd largest site that searches are conducted on. It even surpasses Yahoo, Bing & Ask, how’s that for social media and community power?
Today’s chapter has a lot of rich and useful information which you can use in your social media marketing strategies, but in this video which highlights chapter 40 from the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, I give you three high level tips selected especially for the 45 Social Media Insights Over 45 Days series.
Today’s three tips are:
- You Have To Think Beyond That Whole Viral Aspect
- Video is Much More Engaging than Text
- Videos Appear in Search Engine Results
Video transcript after the jump…
Welcome to SMMarktingBook.com, the site that supports the upcoming book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. Each day we highlight a chapter of the book in a series called 45 Social Media Insights Over 45 Days. Each insight is about 2-3 minutes long and includes 3 high level tips about the chapter. These are brief tips, the actual chapters have a lot more to them.
Today’s chapter is chapter 9, Understand Each Community. It may seem like simple stuff on the surface, you see a community, you see its name and you automatically think you know everything there is to about that community. Think again! There’s a lot that goes on behind closed doors (or IM’s) that you aren’t privy to until you become a part of the community and understand its members. The three high level tips you’ll find in today’s video are:
- Understand the Norms
- Read the Rules
- You Need to Stop, You Need to Listen, You Need to Learn Before You Open Your Mouth
Full video transcript after the jump…
Today’s chapter in the 45 Social Media Insights Over 45 Days is chapter 15, Be Open To Trying New Things, But Don’t Fall Off the Bleeding Edge. It may sound a little silly, but time and time again I’ve seen senior executives and the c-suite hear something about a new tool or a new community and hand down the “word from on high” that the marketing team needs to use these latest greatest tools or communities. Many times these communities or tools disappear or stop working and that creates a nightmare for the marketing team.
I go into a lot more detail in Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media about how companies should go about adding new things to their social media strategies, but being wise about how they do that. To get a glimpse of that, here’s today’s 3 high level tips from Chapter 15.
- SOS – “Shiny Object Syndrome”
- Be Prepared for These Tools to Fail (or Break)
- Fads of the Moment
Video transcript after the jump…
If you happen to be at Social Media Plus today and have some time, feel free to stop at the Serengeti Communications booth and say “hi!”, come and learn about Social Snap, or come to my session at 4 p.m. and introduce yourself! In the mean time, here’s today’s edition of 45 Social Media Insights Over 45 Days.
Today’s Social Media Insight is all about chapter 38 in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media which is all about Aligning Your Offline Strategies with Your Social Media Strategy. This means your traditional marketing efforts need to work hand in hand with what you are planning to do in social media. In today’s word, neither of these efforts can operate in a vacuum anymore. Today’s three tips are:
- Social Media Doesn’t Happen in a Vacuum
- People Consume Media in Many Different Formats
- Your Offline Events Can Matter Online
These tips can give you a glimpse into this rather complex issue, the full chapter in the book dives deeper into the overall subject.
Video transcript after the jump…
