Li’s Articles on ClickZ
- Integrating Paid Ads With Social Media Effectively April 12, 2012
- How Small Businesses Can Integrate SEO Into Their Social Media Efforts March 15, 2012
- Integrating Email Marketing for Small Businesses February 16, 2012
- Where to Begin With Integrated Marketing for Small Business Owners January 19, 2012
- People Want to Connect With You, Not Be Marketed To December 28, 2011
Archive for the ‘45 Insights In 45 Days’ Category
Today’s three tips come from chapter 16, “Everyone in Your company Has a Stake in Your Social Media Strategy” in the book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. It’s not just your marketing team that is going to determine the success or the failure of your social media marketing strategy, even the person who sorts the mail in your mail room can have some kind of an affect on your efforts. This is a very important thing to keep in mind, social media is affecting everyone’s lives who has a computer and access to the internet because they want to share & engage with others in their networks.
The three tips from chapter 16 in today’s video only brush the surface of the full chapter, there’s a lot more discussed in the chapter about what to look out for, how to plan and deal with the fact that your employees will talk about you after they leave the office and get home and log into Facebook, Twitter or even an online forum. Lets take a look at today’s three tips:
- Not All Users Are From Generation Y or the Millennials
- The C-Suite Needs to Be Involved
- Any Position Within Your Company Can Have an Adverse Affect on Your Social Media Strategy
Full video transcript after the jump…
Chances go by every day to turn pissed off customers into raving fans, and companies continually miss these opportunities because they are very fearful of the answer to “Why Don’t You Like Me?”. Actually, lets face it, everyone doesn’t want to hear about all of their flaws, so it is just common nature.
Chapter 32 “Ask the Audience” in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, explores reasons why and how you should go about asking the audience questions. If you are going to be successful in social media marketing you’ll have to break out of that mold of avoiding asking why, and start asking it and truly listening to the replies. What will happen when you do and actually act upon those reason will surprise you, you just might find yourself with a few evangelists on your hands.
Today’s three high level tips are:
- Don’t Avoid Why They Don’t Like You
- Ask How You Can Improve
- Give Credit Where Credit is Due
Full video transcript after the jump…
Many companies are lead down a path in social media marketing that leads them to believe all they have to do is produce content, such as blog posts, in order to gain a foothold in social media communities. They’ve been sold some list of things to do and figure what ever they put out will be valuable content to the audiences they want to engage with. The problem with that theory is that they believe they are the ones providing the valuable content, that they decide what’s valuable and just place it out there for the world to receive.
In chapter 29 of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, we discuss how your content must have value. There’s a lot of interesting pieces that go into what’s deemed “valuable”, but at the end of the day, it’s not the companies putting out the content who decide the value, it’s really the end users. Today’s three tips focus on that, but of course, there’s a heck of a lot more about this topic in the actual chapter.
- The End User Decides the Value of Your Content, Not You
- Produce What They Want
- Make Your Content Portable, That Makes It More Valuable
Full video transcript after the jump…
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No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too? Are we really the same if we are competition? Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and implementing marketing tactics in social media, especially successfully. In chapter 12 of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media we’re focusing on understanding that just because one company is doing something in social media doesn’t mean that you should be too.
The three high level tips for today’s chapter, chapter 12 “Every Business is Different” are:
- There’s No Cookie Cutter Approach
- Listen to Your Customers
- Brand Loyalists Can Make the Difference
Full video transcript after the jump…
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People come together in social media communities to share their experiences and engage with others about those experiences. A lot of times they come to these places of comfort to find like minded individuals who they can commiserate with about ideas, thoughts, information, tips or tricks around the things they are very passionate about. They come to share, to communicate, to experience and most of all to be together.
They don’t go to social media communities to be marketed to.
Sometimes marketers can have the mistaken thought that they are going to be willingly accepted into a community because they announce that they “have arrived” or they set up an account, or they have special discounts for “fans”. People in social media communities not only want more from marketers that are now injecting themselves into their social media communities, but they expect more.
Today’s three high level tips revolve around chapter 34 “People Don’t Want to be Marketed To” in Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. The chapter really focuses on understanding that coming into social media communities with the idea of pushing a marketing message is just really the wrong approach to take:
- Let the Rules Help You
- Don’t Just Push Your Agenda
- Be An Asset
Full video transcript after the jump
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We’re back to the swing of things here on SMMarketingBook.com After a week off due to illness and vacation, the 45 Social Media Insights Over 45 Days is back in full swing. Today’s chapter in Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media is chapter 10, “Come Bearing Gifts”.
If you are a company, a marketer for a company or a consultant doing the marketing for a company and you are engaging in social media communities but are never giving back, you will find yourself out in the cold before too long. It’s important to remember to reward your community with the very things they find of most value. Giving the gift of content, or coupons, or special offers is a great way to “give back” to the community who is taking the time out of their day to share their experiences with you.
Today’s three tips focuses on the types of gifts you should consider giving.
- Understand What Is Of Value To the Community
- Content Can Be Valuable
- A Gift Needs to Be Unique
Full video transcript after the jump…
The world of social media is pretty big and there’s a lot of different types of sites out there that fall under the broad term of social media. In chapter 2 of the book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media, I go into specific detail about the different types of social media that are out there and how they appeal to different types of community users.
Understanding your audience is half the battle to securing a successful online social media marketing strategy. Another piece of that puzzle is understanding the types of social media out there and how they appeal to different demographics, different ethnographics, as well as different profile within social media. Today I highlight three different types for this video in the 45 Social Media Insights Over 45 Days series. Again, remember, these are just three of many that are written about in depth in the book.
- Social News
- Social Bookmarking
- Social Sharing
Full video transcript after the jump….
Programming Note: Due to vacation (I’m heading to the lovely city of New Orleans, LA) there won’t be any video posting Thursday, Friday, Saturday, Sunday or Monday. We’ll be back in the swing of the series on Tuesday June 16th, 2010. I might have a post or two about relevant topics during that time, but videos won’t be posted.
Listening is probably one of the most important things you can do when you are implementing engagement tactics in social media communities. It’s important to remember we were given two ears and just one mouth for a reason. Listening to the community members can queue you into things that you would not normally be privy too if you were just relying on focus groups or surveys.
Today’s three tips are from Chapter 26 “You Need to be All Ears” in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. Of course the full chapter digs a lot deeper into aspects of listening as opposed to just “hearing” what’s being said and how listening can even help your company out with problems it may be facing. Today’s three quick tips are:
- People Want to Be Heard
- Learn the Lingo
- Listening Helps Avoid Disasters
Full video transcript after the jump…
While a lot needs to be focused on the ROI (Return on Investment) in social media marketing, marketers and even senior level (C-Suite) team members might have a hard time wrapping their minds around how to measure that when it comes to engaging in social media. That’s why looking at it more as the Return on Conversation can make it a little bit easier to comprehend and even likely a little more realistic in some cases where engaging in social media doesn’t end up in a “click to sale” situation.
Today’s chapter is “It’s the Return on Conversation” which is Chapter 4 in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. This chapter dives into the issues that surround how to measure the conversation, what can you get back from engagement, and things happen when you start to engage without a forced expectation. Today’s 3 high level tips in our 45 Social Media Insights Over 45 Days series are:
- Monitoring the Conversation
- Participate Without Expecting Anything
- Join a Random Conversation
Full video transcript after the jump…
Marketers get attached to tools, tactics, sites and cool new things. Sometimes those cool new things aren’t the best thing for your social media marketing strategy, but how do you know and what do you do if they aren’t? It’s pretty tough unless you put somethings into place like measurable goals, metrics and monitoring. You also have to have an open mind, to not get attached to tactics that are within your strategy.
Today’s 45 Social Media Insights In 45 Days features chapter 14 which is “Don’t Be Afraid to Throw Out What Isn’t Working” that’s in the book Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. Today’s three insights that are covered in our video tips are:
- Monitor, Monitor, Monitor
- Measure
- If It Isn’t Working, Just Stop!
Full video transcript after the jump…
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