Social Media Marketing Book

Today’s three tips come from chapter 16, “Everyone in Your company Has a Stake in Your Social Media Strategy” in the book, Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media.  It’s not just your marketing team that is going to determine the success or the failure of your social media marketing strategy, even the person who sorts the mail in your mail room can have some kind of an affect on your efforts.  This is a very important thing to keep in mind, social media is affecting everyone’s lives who has a computer and access to the internet because they want to share & engage with others in their networks.

The three tips from chapter 16 in today’s video only brush the surface of the full chapter, there’s a lot more discussed in the chapter about what to look out for, how to plan and deal with the fact that your employees will talk about you after they leave the office and get home and log into Facebook, Twitter or even an online forum.  Lets take a look at today’s three tips:

1. Not All Users Are From Generation Y or the Millennials
2. The C-Suite Needs to Be Involved
3. Any Position Within Your Company Can Have an Adverse Affect on Your Social Media Strategy

Full video transcript after the jump…

Chapter 16: Everyone in Your company Has a Stake in Your Social Media Strategy Video Transcript

Hi I’m Liana Evans and I’m author of Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media, which is available on June 24, 2010.  I’m back with the series, 45 Social Media Insights Over 45 Days where I explain one chapter of the book in one video that runs about 2 to 3 minutes in length.  You can find this video and other videos at SMMarketingBook.com.  So today’s chapter that I’m going to explain 3 tips from is chapter 16, “Everyone in Your company Has a Stake in Your Social Media Strategy“.

Tip number one is about “Not All Users Are From Generation Y or the Millennials“.   A lot of people are coming into social media.  The fastest growing segment on Facebook is women over 45, they’re certainly not millennials.  You have to keep in mind when you are looking at your social media strategy, when you are looking at your own company, you don’t have to look to far to see that there are other people that are not the age of 19 or 20 or even 25, there’s people at the age of 35, 45, 55, and even 65 out in social media and using it. And what they are doing out there can affect your social media strategy.

Tip number two is “The C-Suite Needs to Be Involved“.  That’s right, everybody from the top down, needs to be involved and know what’s going on with your social media strategy to make it successful.  The reason why is if your C-Suite is out representing you in a social environment or they are out in the public, they can be questioned about what’s going on in social media about your company and what your efforts are.  If they don’t know what’s going on, that’s not going to look very good for them.  So your C-Suite needs to be really involved, your CEO, CMO, your CTO, your CFO, make sure they all know what’s going on with your social media strategy.

The third and the final tip for today for chapter 16 is “Any Position within Your Company Can Have an Adverse Affect on Your Social Media Strategy“.  You need to make sure that everyone in your company knows about your messaging, knows what’s going on in social media, because if they don’t know and you don’t have any policies in place and they are out there on Facebook just talking out on Facebook about their company, about what happened in their day,  or what happened here, it may look bad for your company.  That could have some affect on the morale of your company, or even how your customers perceive your company.  So you need to make sure that whether it’s the cook in your kitchen or the bus boy or the person who delivers your mail, or its the director of marketing you need to make sure that all of these people understand what’s going on in social media and what your plans are, so they don’t have the opportunity to step wrong when they are out there representing you in social media.

So those are your three tips for chapter 16, “Everyone in Your Company Has a Stake in Your Social Media Strategy“.  You can find this video and other videos at SMMarketingBook.com.  I’m Li Evans author of the book and I’ll be back tomorrow with another video tip for you.