Li’s Articles on ClickZ
- 10 Research Tools for Social Media Strategies February 23, 2011
- Integrating Offline Marketing With Social Media February 2, 2011
- 5 Tips for Optimizing and Integrating Your Social Media Content January 12, 2011
- Who Owns Your Company's Social Media Strategy? December 22, 2010
- Why Reviews Matter, Not Just in Social but in Search Too December 1, 2010
Archive for May, 2010
There’s a lot of questions around measuring efforts in social media marketing, some say it can be done, some say it cant’ (that it’s a lot like Public Relations). To a degree both views are correct, but regardless of that, you still need to set goals for your strategy. If you don’t how else will you know if your strategy is effectively working and giving you successful results. How do you know when to put more resources behind your tactics and kick them up, or how do you know when to stop something that isn’t working as you thought it would?
Today’s Chapter – Chapter 3 – Goals Need to be Define in the book Social Media Marketing, Engaging Strategies for Facebook, Twitter & Other Social Media takes a high level view of the chapter and points out three insights – part of the 45 Social Media Insights Over 45 Days series. The chapter itself goes into a lot more detail about setting goals for your social media strategy, however the three high level tips for today’s video are:
- Direct Clicks to Purchase a Product or Order a Service is Very Rare in Social Media
- There Are Different Types of Social Media So You Need To Define Different Goals
- Your Goals Can Change
Take a few minutes and learn about setting goals for your social media strategy.
Full video transcript after the jump…
Chapter 13, Don’t Fall in Love, is today’s featured chapter in 45 Social Media Insights Over 45 Days. These insights are from the book, Social Media Marketing, and feature 3 high level tips from each chapter.
With today’s featured Don’t Fall in Love chapter, I take a look at why you should really bank your entire social media strategy on one particular platform. Falling in love with just one social media community can be very limiting to your strategy and the type of engagement you are looking to implement. A lot of times, just because you love a particular platform or community and feel comfortable there, doesn’t mean that your customers or audience is there.
What are the three tips for today?
- You Audiences Doesn’t Always Communicate on Just One Platform
- Your Audience Can Migrate
- Think Beyond the Web Browser
The chapter in the book goes into more thorough detail about these three tips and a lot more, but for a quick overview of what you’ll find in Chapter 13, have a quick view of this video.
Video transcript after the jump….
Our 3rd installment of 45 Social Media Insights Over 45 Days, highlights 3 tips from Chapter 33 in the book, Social Media Marketing, Engaging Strategies for Twitter, Facebook & Other Social Media which is titled “You Get What You Give”. The statement is simple enough but a lot of companies step into social media wanting to take more than what they give. Audiences and customers are quick to spot this type of interaction and won’t waste their time if they figure out this is what a company’s main goal is for interacting in social media communities.
There’s three high level tips (or insights) I give for chapter 33:
- You Need to Invest Resources
- You Have to Give Valuable Content
- Rewards Come in All Sizes
Of course there’s more to this chapter than just these three highlights, so this video just give you a taste of what the chapter is all about.
Video Transcript After the Jump…
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Today’s highlighted chapter in the book Social Media Marketing, Engaging Strategies for Twitter, Facebook & Other Social Media is chapter 22, Branding & Messaging Need to be Consistent. I’m highlighting a chapter a day in a series called 45 Social Media Insights Over 45 Days that gives you three high level tips about the chapter.
Today’s highlights include tips about not siloling your efforts, making sure your teams (all of them) know your messaging and branding and lastly that your teams know what your doing in social media so you don’t miss out on key opportunities. Take a listen to this video to find out more and then, decide to either watch more video or even order the book!
Video Transcript After the Jump…
Chapter 22: Branding & Messaging Need to Be Consistent – Video Transcript
Hi I’m Li Evans and I’m author of Social Media Marketing, Engaging Strategies for Twitter, Facebook & Other Social Media. I’m back with chapter 22, Branding and Messaging Need to Be Consistent. What I do with these videos is that I highlight a chapter, such as we’re going to do with chapter 22, in the series 45 Social Media Insights in 45 days. I give you 3 tips that I explain in 1 to 2 minute increments and you can stop back each day for a new set of tips from the book. So with that, again, lets get into chapter 22.
The first tip I have for you is “Does Everyone Know Your Message?” In your company, does everyone know what your message is, are they on target with your message? How about your logos? How about your colors? How about tag lines? Does everyone in your company know that? If they don’t you could be missing out on some key opportunities in social media. You want to make sure that everybody knows what your target audience is, who your demographics are and what kind of messaging you are aiming towards those people.
Tip number two is “Stop Siloing“. Along with your messaging and making sure everyone knows it, make sure that everyone on your marketing team knows what is going on. Make sure that your traditional marketing team knows what your PR team is doing, knows what your social media team is doing, knows what your SEO people, what your PPC people, even what your Affiliate Marketing, Email Marketing & Direct Mail Marketing people are doing. Don’t treat them as silos anymore. Each one needs to know what’s going on in order to get the best out of your social media marketing strategy.
Tip number three is “Everyone In Your Company Need To Know What’s Going On“. Especially with your social media strategy. The reason why is because they could be some key opportunities that someone in your company who’s got nothing to do with your marketing could be having and representing you and you don’t even know it at this point and you haven’t educated them yet on what your strategies are in social media. You can just give them a high level view, and when they have a high level view when they are out there talking on Facebook with their friends, or they are out there sharing their videos, or they’re out there on a forum, there could be a key opportunity for them to share your messaging and stop siloing your efforts.
So that’s chapter 22, Branding and Messaging Need to Be Consistent. You can find this video and more videos at SMMarketingBook.com which supports the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media. I’m Li Evans and I’ll be back tomorrow with another chapter for you.
Today kicks off the series of 45 Social Media Insights Over 45 Days, that highlights a chapter each day in the book Social Media Marketing, Engaging Strategies for Twitter, Facebook & Other Social Media. We’re starting off this series with Chapter One in the book, It’s Not Easy, Quick or Cheap and we’ll wrap up the series with Chapter 45, Putting it All Together. Everything in between will be presented in a random order of chapters highlighting 3 tips from each chapter to give you an idea what each one is all about, however they are just highlights, there’s a lot more detail, examples, images, graphs and information in each one of these chapters that you can find extremely useful if you are at all interested in learning about Social Media Marketing.
Today’s video highlights three tips that marketers & companies need to take into account when looking at starting a social media strategy. It’s not easy (there’s a lot of planning involved!), it’s not cheap (even your employee’s time is a resource cost to your budget’s bottom line) and it’s not quick (it’s really rare that success comes over night). I hope you enjoy this first of 45 social media marketing insights and find it helpful in deciding that you would like to buy the book.
Video Transcript After the Jump…
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Kicking off the promotion for the book Social Media Marketing: Engaging Strategies for Twitter, Facebook & Other Social Media, I created a quick 4 minutes video that gives you a high level insight into the book, what you’ll find in it and even why I wrote it. I also describe a bit about the series 45 Social Media Insights in 45 Days, which will be kicking off a little later today. In the mean time, take a few minutes to watch and learn all about the new book.
Video Transcript after the jump….
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Welcome! Glad you found this space on the wide expanses of the Internet where I am to help marketers and companies understand a bit more about marketing in the social media sphere. I’m Liana “Li” Evans, author of Social Media Marketing: Engaging Strategies for Twitter, Facebook & Other Social Media. The book is due for release the 4th week of June and is chock full of great advice from researching, strategies, analysis and implementing any type of social media strategy you might be thinking of putting together.
Social media marketing is the hottest thing out there when it comes to new marketing methods for any company. A lot of companies are lead down the road (mistakenly) of believing that social media marketing is quick, easy and cheap. So many companies become bitterly disappointed when they don’t see their marketing tactics go viral overnight, over a week or even over a month. Why? Because they believe the hype that agencies are telling or that they see being espoused on the new media. Time to take off the rose colored glasses folks!
This book’s aim is to give any marketer, novice or experienced traditional marketer, the necessary information and tools to go from beginning to end of launching a social media strategy. Success is in the eyes of the beholder, what is one company’s success, might be another company’s failure. No two companies are the same, therefore no two strategies are going to contain the same marketing tactics for engaging social media, there’s no cookie cutter solutions here!
With all that in mind, keep your eyes here – in the next few days I’ll be launching “45 Insights in 45 Days“, this is going to be short 1-2 minute clips about the 45 chapters in my book so you the curious reader, marketer, social media enthusiast or even just curious onlooker can decide whether or not you really want to pick up a copy of Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media.
