Social Media Marketing Book

If you happen to be at Social Media Plus today and have some time, feel free to stop at the Serengeti Communications booth and say “hi!”, come and learn about Social Snap, or come to my session at 4 p.m. and introduce yourself! In the mean time, here’s today’s edition of 45 Social Media Insights Over 45 Days.

Today’s Social Media Insight is all about chapter 38 in the book Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media which is all about Aligning Your Offline Strategies with Your Social Media Strategy.  This means your traditional marketing efforts need to work hand in hand with what you are planning to do in social media.  In today’s word, neither of these efforts can operate in a vacuum anymore.  Today’s three tips are:

1. Social Media Doesn’t Happen in a Vacuum
2. People Consume  Media in Many Different Formats
3. Your Offline Events Can Matter Online

These tips can give you a glimpse into this rather complex issue, the full chapter in the book dives deeper into the overall subject.

Video transcript after the jump…

Chapter 38:  Align Your Offline Marketing Strategies with Your Social Media Strategy Video Transript

Hi I’m Li Evans and I’m author of Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media.  Now you’re probably wondering why the heck am I watching this video?  Well I have a series that’s called 45 Social Media Insights Over 45 Days, that’s on SMMarketingBook.com and it goes in line with the book because I’m highlighting a chapter of the book each day so you can decide if you want to buy the book or not.  Each day I highlight a chapter, we’re not going in order, they’re all mixed up and I give you tips about the chapter.  So what chapter are we looking at today, it’s chapter 38, and it’s called Aligning Your Offline Strategies with Your Social Media Strategy.

So what do we want to look at?  It’s tip number one, and that is “Social Media Doesn’t Happen in a Vacuum“.  It isn’t successful all by itself. You need to be able to coordinate all of your marketing efforts  to make it very strong and to make it appeal to a lot of people.  So that means aligning your traditional media, your media efforts, whether it’s TV, Radio or Print.  Align those with your social media strategy.  Get your Twitter logo out there, put your Facebook logo up there and let them know where they can converse and exchange their stories with you out there.   So remember social media doesn’t happen in a vacuum, SEO is part of it (Search Engine Optimization), PPC, Direct Mail, eMail – all of it helps social media become better.

The next piece of it is that, the next tip is you want to understand that “People Consume  Media in Many Different Formats“.  What I mean by that is, one audience might like it in a PDF form, where another might like it on a CD or might like it in a video, or maybe even in a podcast.  You have to understand how your audience consumes their media and what content they find valuable. Do they actually send an email or do they talk about it by word of mouth.  They consume it in many different formats.

The piece of this, the last tip, is that “Your Offline Events Can Matter Online“.  They can benefit from Social Media.  So what do I mean by that?  Say your having some kind of race, or a party, or a conference, these things don’t happen online, these things happen offline.  But, you can use social media to help promote those things.  So if you have some kind of marketing budget you want to make sure you are incorporating social media into this and keeping your social media team up to date on what’s happening with your offline events.  They do matter online, people talk about them, people share even pictures from them, or videos, or they right blog posts about it.  Remember your offline events do matter.

That’s your quick three tips about chapter 38, Aligning Your Offline Strategies with Your Social Media Strategy, in the book Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media.  you can follow this series, 45 Social Media Insights in 45 Days on SMMarketingBook.com.

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