Social Media Marketing Book

This Sunday’s edition of 45 Social Media Insights Over 45 Days highlights how personal ethics can have an impact on your Social Media Marketing strategy.  In chapter 18 of the book Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media we take a look at how not just your ethics, but those of your industry,  your customers, your audience, your employees and communities as a whole can have significant impact on what you plan to do and how you interact with members of various social media communities.

The three high level tips for chapter 18, Personal Ethics Matter are:

1. Everyone Wants to be a Star
2. You Don’t Want to be Constantly Doing Drama & Controversy
3. The Internet Amplifies

These are three concepts that at times can be pretty hard to wrap your head around.  The fact that how someone acts in a forum, whom you have no control over, can be a pretty tough pill to swallow.  These tips in this video and what’s actually explained more in-depth in the book, can help you deal with these types of situations in a more successful way.

Video transcript after the jump…

Chapter 18:  Personal Ethics Matter Video Transcript

Hi I’m Li Evans and I’m author of Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media.  This book is due out on June 24, 2010 on Que Press, you can pre-order it now.  You can also follow what’s going on with this book at SMMarketingBook.com, where I’m writing a series of videos called 45 Social Media Insights Over 45 Days, which highlights a chapter of the book in one to two minutes with three easy tips.  So what chapter are we looking at today?  We’re looking at Chapter 18, Personal Ethics Matter.

So what are we talking about here?  Well you have to stop and think, there’s three tips here.  The first one is “Everyone Wants to be a Star“.  Whenever someone wants to share their story, or their experience they really want to be noticed, they want to be a star.  They want to be recognized for what they are doing.  Their personal ethics actually do come through there.  So whether its a blogger blogging about your products or your industry, whatever, or its somebody reviewing a product, or its somebody giving advice in a forum, they want to be a star. They want to be recognized for those types of things.

The other piece, the next tip is that  “You Don’t Want to be Constantly Doing Drama & Controversy“.  They’re great for gossip blogs, like Perez Hilton and TMZ.  Those kind of blogs live off of that.  Those types of industries live off the controversy and drama, but regular, everyday businesses, don’t.  And it gets “old” within the communities, and you can see that as well.  People who are always complaining, who are always bashing a product, or people who’ve got something wrong or have some injustices done to them, it actually gets old and the communities tend to ignore these people.   So if you keep that in mind, you can kind of keep in mind about the trolls, and all the controversy that might come up.  But also take heed of it, don’t just brush it off automatically, just keep it in the back of your mind that eventually the controversy & drama get old.

The other piece of that, the last tip is that “The Internet Amplifies“.  So what I mean by that is that in a matter of seconds, whatever you do wrong can be blasted across the globe.  And just as good, if you are doing something good, that can travel just as fast as well.  And it reaches more people.  Before the internet it was just word of mouth, one after another, and if it made the evening TV to everyone in the news, and everyone saw the news, then it was there.  But the  internet has such a further reach and it just amplifies what’s going on. So you have to remember about these personal ethics, they  matter, whether its your own or whether its your community, you audience, or your employees.  Keep that in mind that personal ethics matter.

That was chapter 18, in the book Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media.   I am Li Evans and this is in the series, 45 Social Media Insights Over 45 Days found on SMMarketingBook.com.  Stop back tomorrow, we’ll have another chapter highlight for you.

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