Social Media Marketing Book

Today’s highlighted chapter in the book Social Media Marketing, Engaging Strategies for Twitter, Facebook & Other Social Media is chapter 22, Branding & Messaging Need to be Consistent. I’m highlighting a chapter a day in a series called 45 Social Media Insights Over 45 Days that gives you three high level tips about the chapter.

Today’s highlights include tips about not siloling your efforts, making sure your teams (all of them) know your messaging and branding and lastly that your teams know what your doing in social media so you don’t miss out on key opportunities. Take a listen to this video to find out more and then, decide to either watch more video or even order the book!

Video Transcript After the Jump…

Chapter 22:  Branding & Messaging Need to Be Consistent – Video Transcript

Hi I’m Li Evans and I’m author of Social Media Marketing, Engaging Strategies for Twitter, Facebook & Other Social Media. I’m back with chapter 22, Branding and Messaging Need to Be Consistent. What I do with these videos is that I highlight a chapter, such as we’re going to do with chapter 22, in the series 45 Social Media Insights in 45 days. I give you 3 tips that I explain in 1 to 2 minute increments and you can stop back each day for a new set of tips from the book. So with that, again, lets get into chapter 22.

The first tip I have for you is “Does Everyone Know Your Message?” In your company, does everyone know what your message is, are they on target with your message? How about your logos? How about your colors? How about tag lines? Does everyone in your company know that? If they don’t you could be missing out on some key opportunities in social media. You want to make sure that everybody knows what your target audience is, who your demographics are and what kind of messaging you are aiming towards those people.

Tip number two is “Stop Siloing“. Along with your messaging and making sure everyone knows it, make sure that everyone on your marketing team knows what is going on. Make sure that your traditional marketing team knows what your PR team is doing, knows what your social media team is doing, knows what your SEO people, what your PPC people, even what your Affiliate Marketing, Email Marketing & Direct Mail Marketing people are doing. Don’t treat them as silos anymore. Each one needs to know what’s going on in order to get the best out of your social media marketing strategy.

Tip number three is “Everyone In Your Company Need To Know What’s Going On“. Especially with your social media strategy. The reason why is because they could be some key opportunities that someone in your company who’s got nothing to do with your marketing could be having and representing you and you don’t even know it at this point and you haven’t educated them yet on what your strategies are in social media. You can just give them a high level view, and when they have a high level view when they are out there talking on Facebook with their friends, or they are out there sharing their videos, or they’re out there on a forum, there could be a key opportunity for them to share your messaging and stop siloing your efforts.

So that’s chapter 22, Branding and Messaging Need to Be Consistent. You can find this video and more videos at SMMarketingBook.com which supports the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media. I’m Li Evans and I’ll be back tomorrow with another chapter for you.

4 Responses to “In Social Media Branding & Messaging Need to Be Consistent”